
Instagram is reportedly getting ready to launch a feature that may enable users to publish long-form video content.
Exceptionally long, in fact, compared to the
one-minute long videos that Instagram presently has.
The Wall Street Journal reports that
Instagram could shortly enable videos of up to 1 hour long.
However, plans are still up in the air
at this time.
“The Facebook Inc.-owned photograph and
video sharing app is getting ready to
launch a brand new feature which will include long-form
video, in line with people aware of the matter. The feature, which could enable videos
of up to an hour long, will concentrate on vertical
video, or video that’s taller
than it’s wide, one of the individuals said. Until now, Instagram hasn’t
allowed users to post any videos longer than one minute.
The people said the plans are tentative and
subject to change.
In recent weeks, Instagram has had conversations
with content creators and publishers regarding manufacturing long-form
video for the platform, an
individual conversant in the
matter same. The feature,
if it launches, can do therefore at intervals the Instagram app, another person same“.
The idea of long-form video content on Instagram
isn’t as far-fetched of a concept as it might at first sound.
Live videos in Instagram stories can presently last up to one-hour long, and are then accessible to view for up to 24-hours.
It’s potential that Instagram has gleaned enough information from its live videos which recommend users have
an interest in watching longer
content on the platform.
This would further separate Instagram from competitors like
Snapchat, which still
focuses on short-form short-lived
content.